Adam Mikolajczyk is an international place development expert, passionate about place marketing & branding. More than 15 years associated with CEE cities and regions consulting. Graduate of Lodz University (Poland), with the major of “special economy – managing the city and the region”. A student of the The Chartered Institute of Marketing (London/Warsaw). From 2010 co-founder and CEO of Best Place – European Place Marketing Institute – a new consulting organization (think-and-do tank) that aims to professionalization and popularization of place marketing and branding in Central and Eastern Europe (www.bestplaceinstytut.org/en). Also Initiating Founding Member at International Place Branding Association (www.placebranding.org).